Soft Cups: To Wire or Not to Wire

by John Festa

Soft-cup bras (underwire-free) constitute only a small percentage of bra sales in the US, while other nations utilize this option with a much higher frequency. Why is that?

Here we discuss, with LInda the Bra Lady of Linda's in NYC, some of the features of soft-cup bras.  Might this option work for you on occasion?